March 23, 2026 Mass Communication & Media Studies by Oliver Osuagwu17 comments Exploring Social Media as a Net Positive or Negative Influence on Nigerian Youth Culture and Identity Nnawuihe Onyedikachi Damaris1; Ejiogu Cynthia Ihuoma2; Anyika Josephine Chikodi3; ; Udoka Prince Nwokoma4 ;Nwokeoma Chinaka Chinaka5 1,2,3,4&5Alvan Ikoku Federal University of Education, Owerri, Imo State, Nigeria Abstract: This study is